Search Arbitrage
& RSOC
Acquire the visit on native, push or paid social. Monetise the intent through a Google AFS or RSOC feed experience. Keep the spread — and know, at source and creative level, exactly where that spread comes from.
Two clicks, one margin
A visitor clicks an ad on a native, push or social placement and lands on a content or search experience. From there they perform a genuine search — because the page gives them a real reason to — and the resulting sponsored click is monetised through the feed provider.
The revenue on that second click has to exceed what the first click cost. That is the entire business. What separates a campaign that scales from one that burns is whether you can see that spread cleanly enough to act on it before it inverts.
Most operators measure it at campaign level. We measure it at session level, split by traffic source, placement, creative, device and keyword set.
The flow, end to end
Acquisition
Native, push, pop or paid social placement, bought on an owned account.
Content or search experience
A page with genuine value and a clearly signposted search path. No forced clicks.
Feed monetisation
Google AFS, RSOC or Microsoft Ads sponsored results served against real query intent.
Reconciliation
Feed revenue matched against acquisition spend daily, per source and per creative.
The five numbers we manage to
Everything else is commentary. If these five are clean, the campaign is either working or it is being cut.
| Metric | Definition | Why it matters | Reviewed |
|---|---|---|---|
| CPS | Cost per session on the acquisition channel | The floor. Everything downstream has to clear it. | Hourly during a launch |
| RPS | Revenue per session from the feed | The ceiling. Moves with query intent and geography. | Daily |
| Feed CTR | Share of sessions reaching a monetised click | Isolates a page problem from a traffic-quality problem. | Daily |
| RPC | Revenue per search click, by keyword set | Tells us which intent clusters are worth buying more of. | Daily |
| Net margin | RPS minus CPS, after fees | The only number that decides whether spend goes up. | Daily, reconciled |
Source-level segmentation
Every placement, widget and site ID is tracked separately. Blocklists are built from margin data, not from guesswork about which publisher looks bad.
Traffic quality filtering
ClickMagick filters bot and low-quality traffic before it reaches the feed, which protects both our margin and the feed provider's quality metrics.
Fast kill, fast scale
Defined thresholds at 24, 72 and 168 hours. A campaign either clears its margin target by the checkpoint or it stops. No sentimental spend.
The reason our accounts stay open
Search arbitrage has a reputation, and a lot of it is earned. Forced clicks, fake search boxes, misleading creative, cloaked pages — these work until the feed provider notices, and then the account is gone and so is the revenue.
We treat feed-provider policy as the operating constraint, not as an obstacle. Every page, creative and query path is reviewed against it before launch. It costs us some short-term upside. It is also why we still have accounts.
How our compliance review worksWhat we do
- Genuine content with real informational value
- Clearly labelled, user-initiated search paths
- Ad creative that matches the destination page
- Full disclosure of sponsored results
- One consistent experience for every visitor
× What we refuse
- × Forced, accidental or auto-triggered clicks
- × Cloaking or serving reviewers a different page
- × Fake search boxes and decoy interface elements
- × Creative that misrepresents the destination
- × Incentivised or bot-sourced traffic
Search arbitrage, answered
Which feed providers do you work with?
Google AFS and RSOC feed experiences, and Microsoft Ads search inventory. Specific partner arrangements are shared under NDA during onboarding. We are happy to walk a network or advertiser through the exact monetisation path on a call.
What traffic do you send into the feed?
Native (Taboola, Outbrain, MGID, Revcontent), push and pop networks, and paid social on Meta and TikTok. All bought on accounts we own and manage directly. Nothing brokered, nothing incentivised, nothing from sources we cannot name.
How long before a campaign is profitable?
A test campaign will produce readable data inside 72 hours at a sensible budget. Whether it clears margin at that point depends on the vertical and geography. Our checkpoints are 24, 72 and 168 hours — and a campaign that misses the 168-hour threshold gets cut rather than nursed.
Do you run arbitrage on your own account or for clients?
Both. We fund and run our own arbitrage campaigns, and we manage arbitrage operations for publishers and media buyers who have feed access but want the acquisition side run properly. The commercial structure differs — the operating standard does not.
Bring us your feed, or your traffic
Whichever half you already have, we can run the other. Send the details and we will tell you whether the margin is there.